ABOUT DIGITAL MARKETING

  • In today’s marketing landscape, digital marketing stands out as the premier and trending strategy. It revolves around engaging customers through diverse digital avenues like search engines, social media, and email. This approach aids in crafting and overseeing marketing techniques for a company’s website. Upon completion of the digital marketing course, a DMCA certification is awarded.
  • The course content ensures a mastery of online marketing, empowering effective engagement with target audiences across multiple digital platforms. This engagement aims to impress, engage, and ultimately convert them into customers. Projections by PwC indicate a substantial growth in digital advertising, surging from $135 billion in 2014 to a staggering $240 billion in 2019.
  • Esteemed multinational corporations and pioneering startups in India are actively seeking proficient digital marketing experts, while small businesses are also embracing this transformative approach. Beyond traditional employment, digital marketing opens avenues for self-employment, freelance work, YouTube content creation, and blogging. The course equips individuals for roles such as SEO specialists, Social Media Managers, and Digital Marketing Analysts, presenting diverse career opportunities within the digital realm.

ABOUT DIGITAL MARKETING COURSE

This 50 hours online instructor-led digital marketing certification course by VistaHub with Ninad Webtech consists of 4 Months online instructor-led classes and 6 Months practical internship along with Live Project.

VistaHub’s curriculum, designed by industry experts, encapsulates the latest trends. The program encompasses vital digital marketing components like SEO, SMM, PPC, Content and Email Marketing, Mobile Marketing, and Analytics. This comprehensive approach ensures students gain a thorough grasp of contemporary strategies and techniques in just one course.

Engaging in the practical internship provided within the course presents a chance to actively participate in real projects and glean insights from industry veterans. This experiential learning aids in translating classroom knowledge into practical applications. The internship not only reinforces theoretical concepts but also facilitates the application of skills in real-world scenarios. With completion of the course, individuals are well-equipped for digital marketing positions across industries. This online certification course serves as a promising entry point to kickstart a successful journey in the realm of digital marketing.

Course Details

Module: 1 Digital Marketing Introduction (3 hours)

– The basics of Digital Marketing
– What Is Digital Marketing
– Why Digital Marketing
– Role of Digital marketing in modern Era
– Customer Persona, Target Audience and Market Segment
– Digital Marketing Goals Objectives

Module: 2 Social Media Marketing (10 hours)

– Canva Overview
– Types of Info graphics and It’s strategy
– Creating Info graphics with Canva
– Introduction to Social Media and its Impact on Business
– Facebook (Profile, Page , Stories, Group)
– Instagram
– Linked in
– Google My Business

Module: 3 Video Creation ( 6 hours)

Video Creation and Editing
– You tube channel creation
– Video optimization

Module: 4 Search Engine Optimization ( 10 hours)

What is SEO
– Types of SEO Keyword Concept
– Keyword Research
– SEO Strategy to Improve ROI, Costing
– On Page and Off Page Optimization
– Factors Influencing On Page Optimization
– Off Page Optimization Activities

Module: 5 Website Designing & Developing (3 hours)

Basic Website Designing Concepts
– Word press Technology & Developing Platforms Introduction
– Landing Page Strategy
– Creation of Blog
– Importance of Blogging in content writing

Module: 6 Vista (6 hours)

Email Marketing
– WhatsApp Marketing
– Understand the metrics Role assignment Report
– Google Analytics Overview & Concept How to setup
– Affiliate Marketing

Module 7: Google Ad Word ( 6 hours)

– Keyword Research, Campaign Structure & Effective Ad Writing
– Campaigns Uploading & Making Campaigns Live Best Optimization Strategy to Improve
ROI

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