Here are seven ways to spot a great agency/client relationship:

1. Clear and Open Communication: A great agency-client relationship is built on effective and open communication. Both parties should feel comfortable discussing any issues, challenges, or feedback openly and honestly. There should be regular check-ins, meetings, and a willingness to listen and understand each other’s perspectives.

2. Shared Goals and Objectives: The agency and client should have a shared understanding of goals and objectives. The agency should take the time to understand the client’s business, mission, and vision, and align their strategies and tactics accordingly. This alignment ensures that both parties are working towards the same outcomes.

3. Trust and Respect: Trust and respect are essential components of a great agency-client relationship. The client should trust the agency’s expertise and judgment, while the agency should respect the client’s industry knowledge and input. Mutual trust and respect create a collaborative and productive environment.

4. Proactive Approach: A great agency takes a proactive approach to their work. They don’t wait for the client to provide instruction or direction; instead, they actively seek opportunities to add value, provide suggestions, and propose new ideas. This proactive mindset shows that the agency is invested in the client’s success and is always looking for ways to improve.

5. Transparency and Accountability: Transparency and accountability go hand in hand in a great agency-client relationship. The agency should be transparent about their processes, fees, and timelines, and be accountable for delivering on their promises. Similarly, the client should be transparent about their expectations and provide timely feedback to keep the project or campaign on track.

6. Collaboration and Teamwork: A great agency-client relationship is built on collaboration and teamwork. The agency should work as an extension of the client’s team, actively collaborating and sharing ideas with the client’s internal stakeholders. This collaborative approach fosters creativity, innovation, and ultimately, better results.

7. Continuous Improvement: A great agency-client relationship is always striving for continuous improvement. Both parties should be open to feedback, learning from past experiences, and adjusting their strategies and tactics accordingly.

This commitment to continuous improvement ensures that the relationship stays strong and evolves over time. In summary, a great agency-client relationship goes beyond delivering high-quality work. It is characterized by clear and open communication, shared goals and objectives, trust and respect, a proactive approach, transparency and accountability, collaboration and teamwork, and a commitment to continuous improvement. When you spot these qualities in a relationship, you can be confident that you have found a great agency to partner with.